December Highlights: Utility Narratives Dominate, Privacy & RWA Capture Liquidity

1. Spotting the Alpha: Utility Narratives Reclaim the Spotlight

In December, MEXC listed 110 new tokens, with 55% being industry-first listings. This metric underscores MEXC’s sharp market sensitivity, consistently offering users early access to Alpha opportunities.

The average peak gain of the Top 10 tokens by spot trading volume hit 1,379%. Marking a distinct shift from the previous meme-driven frenzy, capital this month rotated heavily toward utility narratives backed by RWA. Infrastructure projects dominated the list, accounting for 50% (including NIGHT, RLS, ZKP, STABLE, and US). Investors focused on core solutions for scalability, compliant payments, privacy, and AI infrastructure. DeFi and Web3 Entertainment each captured 20% of the spotlight. Tokens like WET and IR highlighted the liquidity demands of emerging ecosystems, while RAVE and POWER signaled growing momentum in blockchain-based entertainment. With Memes comprising only 10%, the market structure suggests a decisive return to fundamentals and long-term value.

Ecosystem distribution reflected a multi-chain surge. The ETH ecosystem led the pack with four spots (RLS, ZKP, RAVE, POWER), showcasing depth across RWA, privacy, and entertainment. Solana claimed two spots (FRANKLIN, WET), balancing its appeal between high-octane speculation and utility. Emerging ecosystems like Berachain (IR), SUI (US), and StableChain (STABLE) also performed impressively, offering diversified investment avenues.

Notably, the list highlights the entry of industry heavyweights and institutional players. The top-performer, NIGHT, is spearheaded by Ethereum and Cardano co-founder Charles Hoskinson, focusing on ZK-proofs and privacy with robust technical backing. STABLE, the native token of the payment-centric Layer 1 StableChain, is incubated by Bitfinex and Tether, utilizing USDT directly as Gas to solve compliance and high-frequency payment needs. This trend signals a capital rotation from grassroots projects back to “Blue-Chip” ventures supported by established teams and proven technology.

2. Meme Tokens Lead the Pack, Top-Tier Assets Thrive Across Multiple Chains

The top 10 highest-performing assets delivered an impressive average peak return of 1,591%. The meme token FRANKLIN dominated the leaderboard with a staggering 4,705% rally, reaffirming the sector’s explosive wealth-generating potential. Meanwhile, ZKP (1,989%), NIGHT (1,916%), and RLS (1,900%), representing privacy-focused projects, privacy chains, and real-world asset tokenization, all approached 20x gains. This signals that savvy investors are heavily targeting data privacy and real-world asset tokenization as emerging investment themes.

The DeFAI sector also shone, with SEEK and THQ both posting around 900% gains. Deployed on ETH and BASE respectively, their success proves that the “AI Agent + Financial Trading” narrative is rapidly gaining traction across different ecosystems, maintaining a strong wealth effect.

This month, top-performing assets flourished across a multi-chain landscape, spanning SOL, ETH, ADA, BASE, and BSC. This demonstrates the platform’s comprehensive, chain-agnostic coverage, ensuring users never miss a breakout opportunity, regardless of the underlying ecosystem.

3. Premium Launchpad & High-Frequency Rewards Fuel User Engagement

Launchpad

MEXC Launchpad highlighted the month with the debut of the star project Lighter (LIT). A single session attracted over 18,000 participants with committed capital exceeding 2.5 million USDT, delivering a peak ROI of approximately 70%. This performance validates MEXC’s “Quality First” strategy—identifying high-potential assets and allowing users to enter early with low barriers, effectively turning participation into profit.

Airdrop+

Airdrop+ maintained its high-frequency, high-reward momentum, hosting 30 events across trending sectors like DePIN, Privacy Computing, and RWA. Total participation surpassed 28,000, with average participation per event surging 142% MoM. The total prize pool topped 2.25 million USDT. New user rewards stabilized above 50 USDT (peaking at 1,000 USDT), with an impressive win rate of 80%, offering a compelling blend of high probability and high upside.

Spin & Win

Three new Spin & Win sessions launched this month with a 150,000 USDT prize pool, innovatively blending trend trading with gamification. Notably, in the NIGHT token event, users earned spin chances simply by executing standard trades. This evolution of the “Trade-to-Earn” model not only enhanced the entertainment value but also allowed users to stack trading profits with bonus rewards.